In this introductory class, students with learn graphic design production skills. A focus will be on developing proficiency with the industry standard software tools of InDesign, Illustrator and Photoshop. Students will learn the fundamentals of designing communication materials, including: how to effectively convey a message whether with typography, images or symbols. Logo design and branding will be covered. Students will create communications pieces that benefit the AIC community.
An introduction to graphic design, encompassing both traditional techniques and a contemporary approach to the representation of art, typography, principles, process and methods, awareness, and visual identity. Includes a foundational approach to graphic design, aesthetics, and functionality using a practical guide for displaying media across all platforms; implements problem definition to provide students with valuable experience in the ideation, research, execution and presentation of projects.
- To develop the ability to determine successful graphic design works.
- To investigate approaches to researching and creating graphic design works.
- To choose best practices for identifying media and file type uses.
- Distinguish typographic styles, fonts, typefaces, media formats, and uses.
- Verbalize principles, methods, and processes thoughtfully and expressively.
- Foster an understanding of graphic resources, software, and digital methodology.
- Combine reading, resources, and project assignments in order to further marketing and branding practice concepts.
- Organize, maintain, and create a final print portfolio of all work from course.
- Design a print mockup of a digital portfolio, which will then be used on the class website for final review.
- Create a functional custom font, provided in digital format to student at end of course.
- Meet the requirements to take Graphic Design 2 or Web Design 1 next semester.