This course is based on introduction topics that consist of reading and comprehension, assignments with studio time, and critique which places the topics into context and practice. Separate projects, readings, and homework will also be assigned based on various design techniques and print-related works.

January

18

Schedule:

1. Introduction – 10 minutes
2. Syllabus, Course Materials, and Online Guide – 15 minutes
3. Course Approach with Project & Breakout Session – 20 minutes
4. Creative Direction & Design Team Approach – 15 minutes
5. Short Survey – 15 minutes

Homework:

1. Reading: “A Brief History of Graphic Design”, Critical Thinking Response, Assessment
2. Reading: “The Designer’s Toolkit”, Reflection

January

23

Schedule:

1. Discussion & Response, “A Brief History of Graphic Design” – 15 minutes
2. Discussion & Response, “The Designer’s Toolkit” – 15 minutes
3. Guided Practice (Toolkit Materials) – 20 minutes
4. Group Discussion & Review – 10 minutes
5. Visual Language & Communication – 15 minutes

Homework:

1. Reading: “Visual Language: A Glossary”, Research Assignment, Response
2. Short Film: “The Artist Series: Milton Glaser”, Reflection

January

25

Schedule:

1. Review of “Visual Language: A Glossary” – 10 minutes
2. Review of “The Artist Series: Milton Glaser” – 10 minutes
3. Group Discussion on Connections between film & dictionary – 20 minutes
4. Guided Practice & Introduction to Logo Design – 30 minutes
5. Group Review & Q/A – 5 minutes

Homework:

1. Reading: “Design Specializations”, Critical Thinking Response, Assessment
2. Short Film/Video: “Graphic Design & the Making of Meaning”, Reflection
3. Project: continuation & adjustment of logo sketches, Critical Thinking Response

January

30

Schedule:

1. Discussion on Graphic Design & Meaning – 15 minutes
2. Group Sketchbook Critique & Review – 35 minutes
3. Discussion of Design Specializations & manipulation of sketches – 20 minutes
4. Explanation of homework project – 5 minutes

Homework:

1. Written Assignment: 3–4 paragraphs on how you believe you would use design software to edit, manipulate, enhance, and clean up your logo.

February

1

Schedule:

1. Introduction to Adobe Illustrator – 15 minutes
2. Group Exploration & Practice – 45 minutes
3. Wrap up & Review – 15 minutes

Homework:

1. Written Assignment: Reflect on today’s project. Questions to think about: How would you improve on your work today? what would you change? what would you add? how do you think you did? Do you feel like you had enough time? Do you feel like your start could make for a successful composition?

February

6

Schedule:

1. Introduction on the Elements & Principles of Design – 15 minutes
2. Breakout session (teams) on how to use these to continue logo project – 30 minutes
3. Regroup & Discussion, Q/A – 30 minutes

Homework:

1. Written Assignment: Answer questions from last assignment again with what you now know and have learned.
2. Reading: “Elements & Principles of Design”

  1. Elements & Principles of Design
    This lesson combines the science and art of Graphic Design. The Elements & Principles of Design have been created in a visual format to allow the understanding and verbalization of the key components in visual organization, hierarchy, and focus which sets the framework of successful composition.
  2. Color Spaces, Models & Systems
    This lesson covers the various color spaces and purposes for use in print (CMYK) and web (RGB), as well as an introduction to the Pantone system and hex values. Technical specifications on conversion, selection, and file formats are discussed, while design skills like color theory, palette, and meaning are explored.
  3. Practical Typography
    This lesson examines typefaces and fonts, along with classifications, rules, and examples in which we define them. Critique and discussion of typography are a primary focus with a close analysis on the emotional perception (meaning, feeling) and versatility of the selected fonts and their appropriate use.
  4. Visual Problem Solving: Process & Approach
    This lesson discusses the ability to find inspiration, select the method of approach, use best practices, and exploration of how mood, vision, and story boards help to define project goals and inspiration; skill-building with these methods allows the creation of appropriate, effective, appealing design compositions that combine multiple design elements.
  5. Print vs. Web: Difference in Design & Methodology
    This lesson discusses the specifications involved with all facets of design. Print and web design both require a cohesive, consistent look but methods vary on how to achieve these. Practice details designing a business card, website advertisement, and social media cover image for a specific brand – with a particular focus on size, file type, export method, and color spectrum. Includes final Section 1 project.

1. “A Brief History of Graphic Design” Read Now
2. “The Designer’s Toolkit” Read Now
3. “Visual Language: A Glossary” Read Now
4. “Design Specializations”
5. “Elements & Principles of Design”

 

 

1. Reading: “A Brief History of Graphic Design”, Critical Thinking Response, Assessment
2. Reading: “The Designer’s Toolkit”, Reflection

1. Reading: “Visual Language: A Glossary”, Research Assignment, Response
2. Short Film: “The Artist Series: Milton Glaser”, Reflection

1. Reading: “Design Specializations”, Critical Thinking Response, Assessment
2. Short Film/Video: “Graphic Design & the Making of Meaning”, Reflection
3. Project: continuation & adjustment of logo sketches, Critical Thinking Response

1. Written Assignment: 3–4 paragraphs on how you believe you would use design software to edit, manipulate, enhance, and clean up your logo.

1. Written Assignment: Reflect on today’s project. Questions to think about: How would you improve on your work today? what would you change? what would you add? how do you think you did? Do you feel like you had enough time? Do you feel like your start could make for a successful composition?

1. Written Assignment: Answer questions from last assignment again with what you now know and have learned.
2. Reading: “Elements & Principles of Design”