Below is a rubric designed for general in-studio Graphics projects and assignments. Most outside assignments or homework will use a project-specific rubric that will be provided with the creative brief and assignment instructions.

There are 5 Sections with 4 possible grade sets for each project unless otherwise noted on the assignment. Each assignment is worth a potential of 100%, while each section is worth a potential of 20%.

Exemplary

20%

Accomplished

15%

Intermediate

10%

Developing

5%

Awareness, Analysis, & Use of Introduced Practice

Exemplary
Accomplished
Intermediate
Developing

Work shows rich relations to a wide range of sources covered, skillfully incorporating the most relevant practices and procedures into the project.

Work demonstrates clear frames of reference and an increasingly complex interaction with practices and procedures.

Work is influenced by application of practice and procedure strategies based in visual sources.

Work shows some connections to practices and procedures, but reflects only basic awareness.

Visual Appeal & Creativity

Exemplary
Accomplished
Intermediate
Developing

Work displays and considers appropriate, effective, and advanced use of color, balance, form, function, and process.

Work displays and considers well-thought and effective use of color, balance, form, function, and process. Some portions are more advanced than others.

Work displays good use of color, balance, form, function, and process. Some portions are lacking but are on the right track.

Work displays some appropriate choices made with use of color, balance, form, function, and process; other choices are missing or lacking.

Informational Hierarchy, Form & Focus

Exemplary
Accomplished
Intermediate
Developing

Work exemplifies proper, appropriate, and effective use of form; informational hierarchy is well designed and draws focus to the appropriate information using typographic styling and blending; design elements, illustrations, icons, and photographs are displayed with appropriate use of space and size, and work well with typographic use and style.

Work fully displays proper, appropriate, and effective use of form; informational hierarchy is well designed and draws focus to the appropriate information using typographic styling and/or blending; design elements, illustrations, icons, and photographs display proper use of space and size, and work with typographic use and style.

Work displays some proper, appropriate, and effective use of form; informational hierarchy is designed and draws focus to some appropriate information using typographic styling or blending; design elements, illustrations, icons, and photographs display some proper use of space and size. Typographic styling may be missing or incomplete, and design elements may not be used effectively or appropriately.

Work displays some proper and appropriate use of form; informational hierarchy exists with or without focus to some appropriate information though typographic styling is not present; design elements, illustrations, icons, and photographs are misplaced or inappropriately sized. Design elements are not used effectively or appropriately.

Formal & Conceptual Clarity

Exemplary
Accomplished
Intermediate
Developing

Work clearly demonstrates nuanced formal choices that effectively convey the intended application or meaning.

Work shows successful Integration of visual, stylistic, and material/process choices that support the intended meaning or application of the work.

Relationships between visual elements and intended meaning or application are present though at times may be unclear or inconsistent.

Fundamental visual principles are applied though not always successfully or consistently.

Technical Specification & File Review

Exemplary
Accomplished
Intermediate
Developing

Final file was uploaded correctly and follows exact instructions for color space, size, structure, format, name, and extension.

Final file was uploaded correctly and follows overall instructions for color space, size, structure, format, name, and extension; some portions may be exact while others are close.

Final file was uploaded and follows most instructions for color space, size, structure, format, name, and extension; some portions may be close while others are missing.

Final file was uploaded and follows some instructions for color space, size, structure, format, name, and extension; some portions may be close though many are missing.