This lesson explains how success can be determined when researching various images for use in: discussion, representation, and the conveying of styles, themes, or specific design element examples.

1. Research

Research usually requires the citation, legitimacy, and fact-checking most often seen in formal written assignments. This is necessary to ensure consistency, avoid bias, inspect for plagiarism, and give appropriate credit; it is also a way to display your scholarly responsibility and give weight to the wide range of references used, leading to a fully supported argument or conclusion.

Images, photographs, and graphic representations can be a very different matter, if used only in certain situations that pertain to Fair Use. Under Section 107 of the Copyright Act 1976, allowance is made for “fair use”; for purposes such as criticism, comment, teaching, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Educational tips the balance in favor of fair use in these situations. Using copyrighted artwork in any way in a situation that can be construed as for profit, or in an article where all resources must be cited, is not covered under Fair Use in the Copyright Act.

Because this assignment focuses on the use of images as a representation of specific elements and overall success, without interest in the artist, and Fair Use provides an allowance for content used as such in criticism, comment, teaching, and research, no citation is necessary and violation is a non-issue.

2. Analyze & Discern

After performing searches, you can begin to get a good idea of what you’re looking for. Below you can find some questions to ask yourself:


A word of caution: Your keyword searches do not always coincide with your personal determination, or a set list of criteria, so keywords should be used with caution. While meant to sort and decipher to target your closest results, these are still all very subjective and based on the personal opinions of others who may or may not be educated in the subjects. Use keywords with caution. (I find these top logo examples to be uninspired as well as lacking in creativity and flair – which means their memorability drops substantially, and doesn’t create an ideal combination.)

  1. Does it convey a message?
  2. Does it communicate to the audience’s perceived interests? (More on demographics later.)
  3. Is it memorable or does it look like something else you’ve already seen and can recall clearly?
  4. Is it versatile? Can it be used in different aspect ratios? Various Media? At any size? (Is it so busy that it will be blurred on a mobile device?)
  5. Is it simple enough to communicate well without having too many different elements that cause it clash?
  6. Is it interesting enough to draw a viewer in to learn more?
  7. Does it use the company name in a way that makes sense?
  8. Does it apply appropriate emphasis on the most important aspects?
  9. Can the logo work in black and white? This should include the use of negative space, as if it were printed in black on white instead of with white ink.
  10. Are secondary fonts appropriate? Do they make sense with the overall look and feel?

3. Display your conclusions

When you have finished your research, it should be displayed in order to effectively discuss the broad scope of everyone’s research; creating a gallery to show your selected images is the most helpful way to foster this discussion and review. Your board should include 5 successful examples of logo design.

Follow the directions below to make a Pinterest board for this project.

2. Add
3. Describe

Create a Pinterest Board

Name this Board “Successful Logo Representations” or “Successful Logos”

To add a new board from your profile:

. Click your profile button at the top of Pinterest
. Click the Create a board box at the top of your list of boards
. Choose a name and category for your board – you can also choose to make the board secret or invite others to join the board
. Click Create Board when finished to create the board

To add a new board while saving a Pin: ​

. Click Save on the Pin you want to save
. Click Create a Board
. Type a name for your new board and select whether or not to keep it secret
. Click Create Board to create the board and save the Pin

After you have linked each logo into your board, go back and review them all together. In the segment to write a description, delete the original content and write in what you feel is successful about the image. When we review the work together and discuss, this will help you to expand on your reasoning for each piece.

4. Share your research

When you have finished, please fill out the form below to ensure you receive proper credit for your research assignment.

Full Name
Pinterest Profile URL
Pinterest Board URL