Project Category: Class Projects

Sketching Logos

This lesson shows the connection between traditional art and design and contemporary graphic design; the two are inextricably linked, and the best designers are also very talented artists. Starting off by sketching a logo allows designers freedom from constraints with technical skills, and provides focus on research, exploration, a “strategy first” mentality, and formal composition, 1. Research Research helps artists and designers understand their goals, how others have upset current trends and created new styles, and how associations are formed. To create the best logo, you should first start with looking at logos within the field you wish to...

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Student Biography

This lesson serves to accomplish two goals: getting to know each other as the course “design team” and creating a short biography that will be used in future course projects. These include the full page designing for print project (“Design Critique”), the artist bio project following the mid-term for the spring exhibit, and the final portfolio. Learning about others on your team helps from connections to each other, spark conversation, and create meaningful dialogue using our interests and hobbies as starting points. It also allows us to create a “snapshot” of our current understanding of graphic design and interest...

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Successful Logo Representations

This lesson explains how success can be determined when researching various images for use in: discussion, representation, and the conveying of styles, themes, or specific design element examples. 1. Research Research usually requires the citation, legitimacy, and fact-checking most often seen in formal written assignments. This is necessary to ensure consistency, avoid bias, inspect for plagiarism, and give appropriate credit; it is also a way to display your scholarly responsibility and give weight to the wide range of references used, leading to a fully supported argument or conclusion. Images, photographs, and graphic representations can be a very different matter,...

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Color Palette Design

A brand should always display their colors in visual identity systems. This provides an additional “recognition cue” and makes their look and feel consistent on all platforms. This project is intended to go along with the brand system you have been working on, and should include the colors that are featured in your current logo (unless you intend to adjust the logo) and include tertiary colors that can be included for various typographic and element hierarchies. This can include colors that should be attributed to all icons, or the colors that links could be on a website. Selecting the...

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Typographic Hierarchies

One of the most important techniques for effectively communicating content is the use of a typographic hierarchy. Typographic hierarchies are systems for organizing type that establish an order of importance within the data, allowing the reader to easily find what they are looking for and navigate to the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. Titles, dates, and descriptions should all be styled uniquely, consistently and isolated by using paragraph spacing. This...

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Important Dates

January 18, 2017

Course Begins

February 20, 2017

Presidents Day
No Class

March 8, 2017

Mid Term Critique

March 13 – 17, 2017

Spring Break
No Class

May 1, 2017

Course Concludes

May 8, 2017

Final Critique & Portfolio Review